Anime's Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg
- Anime's Media Mix: Franchising Toys and Characters in Japan
- Marc Steinberg
- Page: 304
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780816675500
- Publisher: University of Minnesota Press
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Manga Movies Project Report 1: Transmedia Japanese Franchising to create multi-media franchises in Japan, manga remains the most Steinberg, Marc (2012) Anime's Media Mix: Franchising Toys and Characters in Japan,.
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